Privacy Policy

This Privacy Policy explains how Freshbet collects, processes, stores, and protects personal data provided by users of our casino services. By registering an account or using any part of our platform, you acknowledge that you have read and understood the terms described below. This document applies to all users based in the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Freshbet acts as the data controller responsible for your personal information. We determine the purposes and means of processing personal data submitted through account registration, gameplay activity, and communication with our support team. Any questions regarding this policy may be directed to our designated Data Protection Officer via the contact details provided in your account portal.

2. Information We Collect

We collect personal data through several channels depending on how you interact with our services.

Information provided directly by you:

  • Full name and date of birth
  • Email address and contact number
  • Residential address and postcode
  • Payment details, including card information and e-wallet identifiers
  • Identity verification documents (passport, driving licence, utility bills)

Information collected automatically:

  • IP address and device identifiers
  • Browser type and operating system
  • Session duration and pages visited
  • Transaction history and gameplay records

Information from third parties:

  • Identity and age verification from licensed third-party providers
  • Fraud prevention data from recognised screening agencies
  • Payment processing records from our banking partners

3. Legal Basis for Processing

Freshbet processes your data on the following legal grounds under UK GDPR:

  • Contractual necessity – to fulfil obligations under your account agreement and process transactions
  • Legal obligation – to comply with anti-money laundering (AML) regulations, responsible gambling requirements, and UKGC licensing conditions
  • Legitimate interests – to prevent fraud, maintain platform security, and improve our services
  • Consent – for direct marketing communications, where you have explicitly opted in

4. How We Use Your Data

Your personal data is used for clearly defined operational purposes:

  • Verifying your identity and confirming your eligibility to use our services
  • Processing deposits, withdrawals, and bonus allocations
  • Monitoring transactions for signs of fraud or money laundering
  • Applying responsible gambling tools, including deposit limits and self-exclusion
  • Responding to customer support enquiries
  • Sending account-related notifications and, where consented, promotional communications
  • Meeting statutory reporting obligations to the UK Gambling Commission (UKGC) and other regulatory authorities

5. Data Sharing and Disclosure

Freshbet does not sell personal data to third parties. Data is shared only in the following circumstances:

  • With identity verification and KYC service providers acting under contractual data processing agreements
  • With payment processors required to complete financial transactions
  • With fraud prevention agencies and credit reference bureaus as permitted under applicable law
  • With regulatory bodies and law enforcement agencies where legally required
  • With any successor entity in the event of a business transfer or merger, subject to the same data protection obligations

All third parties who access personal data are bound by confidentiality obligations and are permitted to use the data solely for the specified purpose.

6. Data Retention

Personal data is retained for a minimum of five years following account closure, in accordance with AML legislation and UKGC requirements. Certain categories of data, such as transaction records and identity verification files, may be retained for up to seven years. Once the applicable retention period expires, data is securely deleted or anonymised.

7. Your Rights

As a UK resident, you hold the following rights under data protection law:

  • Right of access – to request a copy of the personal data we hold about you
  • Right to rectification – to correct inaccurate or incomplete data
  • Right to erasure – to request deletion of data, subject to legal retention obligations
  • Right to restriction – to limit how your data is processed in certain circumstances
  • Right to data portability – to receive your data in a structured, commonly used format
  • Right to object – to processing based on legitimate interests, including direct marketing

To exercise any of these rights, submit a written request through your account settings or via our support channel. We will respond within 30 days.

8. Cookies

Freshbet uses cookies and similar tracking technologies to maintain session integrity, analyse user behaviour, and customise content. A separate Cookie Policy, accessible from your account portal, provides full details on the types of cookies used and how to manage your preferences.

9. Security Measures

We implement technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include SSL encryption, access controls, regular security audits, and staff training on data handling obligations. No transmission method is entirely risk-free; however, Freshbet maintains industry-standard safeguards to minimise that risk.

10. Changes to This Policy

Freshbet reserves the right to update this Privacy Policy at any time. Material changes will be communicated via email or a notice within your account. Continued use of our services following notification of changes constitutes acceptance of the revised policy.

Current version dated: 2026