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Responsible Gaming

Player Protection Policy - Freshbet 2026

At Freshbet, we recognise that gambling carries inherent risks and that some individuals may develop harmful patterns of play. This document sets out our commitments, the tools available to players, and the framework we operate within to promote responsible gambling across our platform.


1. Our Commitment to Player Protection

Freshbet is licensed and regulated in accordance with applicable UK gambling legislation. We are obligated - and committed - to providing a safe gambling environment for all registered users. This includes implementing measures that identify at-risk behaviour, offering self-management tools, and ensuring players have access to appropriate support.

Gambling should remain a form of entertainment. When it stops being that, intervention is both appropriate and necessary.


2. Age Verification and Underage Gambling

No person under the age of 18 is permitted to register or gamble on Freshbet. Age verification is conducted as part of the registration process and may be repeated at any point during a player's account activity.

We take the following measures to prevent underage access:

  • Mandatory age verification at account creation
  • Document-based identity checks where automated verification is insufficient
  • Immediate suspension of accounts where underage gambling is suspected
  • Cooperation with regulatory investigations related to underage access

If you share a device with minors, we recommend using parental control software to restrict access to gambling websites.


3. Responsible Gambling Tools

Freshbet provides a range of tools that allow players to manage their gambling activity directly from their account settings.

3.1 Deposit Limits

Players may set daily, weekly, or monthly deposit limits. Once a limit is in place, it takes effect immediately. Requests to increase a limit are subject to a mandatory cooling-off period before any change becomes active.

3.2 Loss Limits

A loss limit caps the amount a player can lose within a defined period. This tool is useful for players who want to maintain strict financial boundaries independent of deposit behaviour.

3.3 Session Time Limits and Reality Checks

Players can set a maximum session duration or activate periodic reminders that display elapsed time and net activity. These prompts encourage reflection on whether continued play remains appropriate.

3.4 Self-Exclusion

Players who wish to stop gambling for a defined period - or indefinitely - may apply for self-exclusion. During the exclusion period:

  • Account access is suspended
  • All marketing communications are halted
  • Freshbet will not facilitate the lifting of the exclusion before the agreed end date
  • Players may extend their exclusion at any time

Short-term self-exclusion periods are available from 24 hours upward. Permanent self-exclusion is also available for players who require it.

3.5 Cool-Off Periods

A cool-off temporarily suspends access without initiating a formal self-exclusion. This option is suitable for players seeking a brief pause from gambling activity.


4. Recognising Problem Gambling

Problem gambling is not defined by frequency of play alone. Relevant indicators include:

  • Gambling with money allocated for essential expenses
  • Chasing losses across multiple sessions
  • Difficulty stopping or reducing gambling despite intending to
  • Concealing gambling behaviour from family or colleagues
  • Experiencing significant distress linked to gambling outcomes

If any of the above applies to you, we encourage immediate use of the self-exclusion tool and contact with a specialist support organisation.


5. Support Organisations

Freshbet does not provide counselling or clinical support services. However, players in the United Kingdom have access to established organisations that do:

  • GamCare - provides free information, support, and counselling for those affected by problem gambling
  • Gambling Therapy - offers online support for international players
  • BeGambleAware - a national charity providing guidance and treatment referrals
  • Gamblers Anonymous UK - peer-support groups across the country

These services are independent of Freshbet. We do not receive information about players who contact them.


6. Staff Training and Internal Procedures

All customer-facing staff at Freshbet receive training in identifying indicators of harmful gambling. Where patterns of concern are detected, our team is authorised to initiate contact with the player, apply temporary restrictions, or escalate the matter to compliance.

Account monitoring is conducted on an ongoing basis. Players identified as exhibiting risk indicators may be contacted regardless of whether they have activated self-management tools themselves.


7. Contact and Queries

Players wishing to apply any of the tools described in this document, or seeking clarification on our responsible gambling procedures, should contact Freshbet's customer support team directly through the account portal or live chat function.

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